Conclusion
Don't go away yet. Start the process right now.
Get In Front!
With so much going on every single minute, it's really easy to be forgotten, don't you agree? And, to thrive in a business, you simply can't afford to let that happen. But, what can you do?
Ahhh...., good old newsletters might just be that secret weapon to give your business some unfair advantages.
They're a fantastic way for you to stand out, keep in touch with and wow your clients whether they are current and potential ones.
"But who has time for that?" You ask.
The answer: No one.
But that's exactly why newsletters are gonna work wonders for you if you invest a little time each week into them.
Newsletters give you the right to be in the subscriber's INBOX and is an effective way to strike a friendly chat with them.
Regular updates, news and valuable content are a great relationship builder, plus, they make it easier for you to pitch your next irresistible offer.
If you write them in the right tone, the fostered loyalty and trust will put you first on top of their mind when the next order is due.
Well-planned newsletters can literally strike out cold calls from your daily to-do list. Who needs cold calls when the leads are always warm?
Does it make sense to you?
You may be thinking, "What can I write?"
Definitely not sales pitches all the time.
I had an "ah-ha" moment some years back when someone said, "Everybody likes to buy, but no one likes to be sold."
Over-selling can easily backfire. That said, a well-crafted newsletter offers more than just promotions.
Get Into Their Hearts
Every buyer is different, but everyone's interested to receive something that can add to their bottom line.
That's everyone's innate desire, but how do we get there?
How about well-crafted industry news, insider's tips and tricks, out-of-the-box how-to guides, and subscribers-only insights.
When the content is genuinely useful, you'll be seen as an expert in your field and your subscribers will look forward to your newsletters!
People buy from the people they like too. How do you earn that? By keeping in touch.
You can help them make those decisions by being present more often.
Get Into Their Heads
As mentioned, after the heart is decided, the head thirsts for good reasons to support it.
Want to know what the client is thinking? Use your newsletter to gather feedback.
Include surveys, polls, and feedback forms to gain insights into their opinions and preferences.
This valuable feedback can help you improve your offerings and better meet their needs.
Big industry players know the importance of reading the client's minds that they pay big bucks to gather their feedback.
Banks have well-staffed departments just to do this.
You don't have to. Why? Because you can do it through your newsletters.
Compared to other marketing methods, newsletters are relatively inexpensive and require minimal resources to create and distribute.
It is especially doable for solopreneurs and can deliver high returns on time invested.
Get Them To Click!
You have a great offer on your website specifically tailored for repeat-customers but how do you get them to visit?
If your clients are already used to looking out for special offers in your newsletter, that's the best place to drive traffic to that offer page.
Write a nice little intro in your newsletter and include a link and you're done. This has another advantage: it will boost website engagement and also improve your search engine rankings.
It means GOOGLE will send you more traffic. More traffic means more sales!
Get Down To Work!
Pen and paper in hand (or your digital notepad), start brainstorming for ideas for your first newsletter.
Use the above as a beginner's guide. Once you start, you'll get more creative.
I'd suggest backing up each and every copy in your hardrive so that it becomes your library of business ideas.